We at TalentBrew strongly believe in the power of having a careers site that demonstrates the best parts of your organisation. Job seekers coming to your job pages should be able to read about the benefits they will get from working with you, not just in the role that they will be doing, but from the company at large.

Much like someone browsing a dating site such as Tinder, your careers page has a limited amount of time and space in which to capture the attention of the searcher. If your profile doesn’t spark interest in the first few moments, you can be fatally “swiped left” and most likely be forgotten the second the next profile or job description is displayed.

Many careers sites and job descriptions are in fact like bad Tinder profiles; providing little to no real or useful information and giving no incentive to candidates to find out more. Like dating sites, competition is rife – there are plenty more fish in the sea, and plenty more jobs to apply for! If you want to hook the best fish for yourself, you must craft a compelling brand. Within a few moments you want to capture attention and give enough information to inspire them to take further action.

But is not just about getting as many people as possible to “swipe right” on your company, you must provide an honest picture, one that will hold up to further examination. Anyone can create a showy profile that paints the picture of the perfect partner, but it’s worthless if you cannot later back up the statements as the conversation progresses. In fact, trying to oversell yourself or your brand, creating an image of what you aspire to be, rather than what is true at the time can often do more damage than good. No company or possible paramour wants to be subject of negative publicity after one too many people find out they do not practice what they preach.

However there is one major difference between careers sites and dating sites - while it might be a boost to your confidence to get as many "swipe rights" as possible on Tinder, this is not the same with job applications. One of the most important features of a good careers site is to give the candidate enough information so that they know when it’s best for both of you if they “swipe left” on your company. For a business, especially when dealing with volume hires, sifting through irrelevant applications is costly and time consuming. It is better for ill-fitting candidates to self-select out based on the information on your careers site. 

Striking the right balance between these considerations can be perilous. If you need some tips on how to perfect your employer brand, visit TalentBrew.eu and let the experts help.