Stephen Hawking once said, "The greatest enemy of knowledge is not ignorance, it is the illusion of knowledge." 

And nothing could reflect this statement more than the world of metrics, where vanity and actionable metrics may appear the same, but actually deliver completely different levels of insight. 

This is a great article explaining more about the difference between vanity metrics, actionable metrics and how you should approach your data.  

Bids & Marketing Executive

Josie co-ordinates TMP's marketing efforts across Europe. She is responsible for managing, implementing the agency's social strategy and co-ordinating events around the UK and across Europe.