Unless you've been hiding under a rock for the last few months, you'll know that there are significant changes happening in the world of job search and vacancy search engine optimisation (SEO). Although still very US-focused, it’s undoubtedly going to come to Europe very soon.

(That is of course, unless Margrethe Vestager European Commissioner for Competition has a say.*)

So, the big question is, are you ready for Google for Jobs?

Well, just in case you really have been hiding under a rock, (or more likely busy doing your job), let's quickly recap:

Google has launched three different initiatives with regards to jobs:

1) Google for Jobs: an optimised display of relevant job search results in Google's organic search engine results pages, giving the user the option to filter and refine their search directly in the search results.

2) Google Cloud Jobs API: a job search plugin for your careers site that leverages Google's big data and machine learning.

3) Google Hire: Google’s entry into the ATS landscape. Still in its very early days, it's not yet clear how much of a game changer this will really be, or whether it will be something for the SME market.

SEE ALSOGoogle for Jobs: The New SEO in Recruitment Marketing

What we'll focus on here is the first initiative in the list (and the most important as far as the organic reach of your vacancies is concerned) - Google for Jobs.

Google has listed out some of the tactics that you should apply to your job vacancies, but the reality is that most employers' jobs live in the applicant tracking system and aren’t able to apply these changes to the ATS. And most of those applicant tracking systems either don't allow Google to crawl and index the jobs, or if they do, they are not truly optimised to help the vacancies stand a chance of appearing in the organic search results.

And we all know that is free traffic that you should be getting or at least competing for.

So what can you do?

Chances are, if your ATS doesn't allow your jobs to be indexed by search engines or is poorly optimised, then you're going to need a piece of middleware technology to optimise your jobs for SEO. And even then, automated SEO is only half the battle. In the current SEO climate, you're going to need some ongoing advice and consultancy to ensure your job descriptions have the right content, structure and software to be optimised for SEO.

This really is a big development, so big in fact that we held a webinar to talk through these changes and explain to attendees how this might affect the way their jobs are published online. 

We covered the following, 

•         Latest SEO trends

•         Google and jobs

•         How to optimise for SEO  

And Patrick and I also answered some really interesting questions posed by listeners.

So, to find out how to best arm yourself for these Google changes, check out the webinar yourself. 

You can view the presentation through Slideshare or, watch it below:

Once you've seen the video or read through the Slideshare, I would love to hear your thoughts. Email me, nathan.perrott@aia.co.uk 

Director of Digital Strategy

Nathan helps organisations optimise their recruitment marketing strategies by leveraging technology, creativity and data. In his role at employer marketing agency AIA Worldwide, Nathan has played pivotal roles in developing content marketing and social media strategies for large multinational corporations, as well as being a driving force behind a number of careers website projects and hiring strategies powered by the agency’s proprietary automated recruitment marketing software, TalentBrew. Catch him on Twitter, where he tweets all things digital marketing, branding and tech.