When you’re coming up with employee value propositions, it’s good to have somewhere to look to see if anyone else is saying the same thing.

But there doesn’t appear to be a Wikipedia page that does this. Luckily, I’ve found the next best thing — a list of national mottos that can serve you as a handy, go-to guide.

If nothing else, think of it as a way to relax.

You may have a difficult time trying to convince an obstinate stakeholder that your proposition will resonate with the finance team — but imagine what it’s like trying to come up with a phrase that sums up all the hopes, desires and aspirations of 29 million Malaysians.

See below for my top 10 that could be used as your next employee value proposition — as well as four that you could use…but probably shouldn’t

10. United is stronger (Andorra)

Yeah, baby - together we rock! This is all across the board awesome although does raise some questions about the extent of the disunity that occurred before the motto was released. Great for all brands, unless you’re advertising working at Manchester City.

9. Benefit broadly the human world (South Korea)

I like the understatement of this one. It brings to mind the Google ‘do no evil’ jive as well.

8. Achievement through Joint Effort (Marshall Islands)

Notice the cap J and E. That will make you stand out. Very much mining the Andorran ‘together is stronger’ feeling, but it works.

7. One Country, One Spirit (Phillippines)

Obviously you’d have to change ‘country’ to ‘company’ or ‘organisation’, but you get the idea. Especially good for a drinks brand…maybe one that didn’t diversify in the 90s.

6. Always progressing (Aruba)

What organisations wouldn’t want to be always progressing? And, as we all know in employer branding, momentum is vital. We may be in the schtuck at the moment, but the only way is up.

5. Further beyond (Spain)

Yes! I can definitely get behind that incredible use of the double positive. If you’re an airline, then this is perfect.

4. For Sweden — With the Times (Royal Motto, Sweden)

It’s a bit out there, this one, but it’s a differentiator. Like an old man saying that he’s hip. I’m thinking it would work well for a Mayfair club or a rough-around-the-edges hotel chain.

3. Freedom and Unity (Tanzania)

Can you work well as a team and thrive on individual responsibility? Then this is the company for you.

2. Together we aspire, together we achieve (Trinidad and Tobago)

There are clearly no tensions between the team in Tobago and the jokers in Trinidad, as evidenced through the repetition of ‘together’. As a motto though, man this is good. I’d want to work here.

1. Independence, Freedom and Happiness (Vietnam)

Yes, yes and yes. Why wouldn’t you put ‘happiness’ into your company values? Especially if, like Vietnam, you’ve really got something to compare it to.

As an honourable mention, I’d also cite Japan’s ancient mottos which are right on for any Silicon Valley start-ups out there:

‘Spread the spirit of nurturing rightness’ and ‘accumulate joyousness and stack brightness’.

They seem to make a lot more sense than their current one, which, I’d say, was more of a mission statement — ‘Hoping for establishing international righteousness, co-preventing communism, creating new culture and actualizing economic connection in East Asia’.

And now onto the ones you shouldn’t touch with a rolled-up communist manifesto.

4. While I breathe, I hope (Kingdom of Sarawak)

I think we’d all prefer to work somewhere with a touch more positivity.

3. Beautiful By Nature, Clean By Choice (Turks and Caicos Islands)

Unless this is for an STD clinic, I see no reason to use it.

2. Liberty or Death (Uruguay)

A bit gung-ho for the corporate world perhaps. Maybe Smith and Wesson?

1. We wish to remain what we are (Luxembourg)

When you’re a tiny country, trapped between Belgium, France and Germany then this plea to be left alone makes sense. As a company motto it could come across as small mindedness.

Anyway, I hope this trundle through has given you food for thought. And if you see any retail firms calling for technology graduates to jump on board and choose liberty or death, then I am entirely responsible.

Creative Director

Will is a writer. Having worked for AIA Worldwide for 11 years, he reckons he knows a thing or two about recruitment advertising, communications and employer branding. Employerbrand.com is where he chooses to spout off about it.