Global Consulting Team

Who We Are:

People in Business, the employer brand consulting division of TMP Worldwide, is dedicated to meeting the employer brand development needs of multinational companies. We help companies meet the challenge of developing Employee Value Propositions and employer branding strategies that balance global consistency with local relevance. We can support you every step of the way in developing your employer brand strategy from research, through proposition and creative development, to global activation, brand management and measurement, or provide the tailored support you need to deliver an effective result at any step in the journey.

Our employer brand consulting team is based in the USA (Boston, Washington, Chicago and San Francisco); Europe (London and Paris) and Asia (Singapore), but we can deliver employer brand research and implementation across a much wider range of locations through our network of global partners.

Global Clients

Our Consulting Team work across a wide range of global clients.

The Global Consulting Team comprises:

People in Business Europe

 

Richard Mosley

Richard Mosley – Global SVP, Employer Brand Consulting (London)

Richard is one of the leading global authorities on employer brand management. His book, ‘The Employer Brand’ (Wiley), co-authored with Simon Barrow, was the first book to be published on the subject, and he is a regular key note speaker at employer brand conferences and talent management events in Europe, Africa, the Middle East, India and China.

Richard spent the first 12 years of his career in marketing, with Research International and The Added Value Group. He specialised in corporate brand development and internal marketing before joining People in Business in 2002 to focus on employer brand management. Over the last 10 years, Richard has led employer brand development projects for AREVA, Burger King, Coca-Cola, EON, Heinz, Hiscox, HSBC, JTI, LEGO, Nokia-Siemens, Novozymes, PepsiCo, RBS, RPG Enterprises, Standard Bank, Unilever and Verizon.

People in Business North America

People in Business is the global employer brand consulting division of TMP Worldwide Advertising & Communications, LLC, which is headquartered in New York.

Rob O'Keefe

Rob O'Keefe – VP, Employer Brand Strategy (Boston)

With over 25 years’ advertising and marketing experience, Rob is TMP Consulting’s most seasoned employer brand strategist, with particular expertise in developing value propositions that are both differentiating and sustainable. He has led employer brand development projects for Astra Zeneca, Burger King, Disney, ESPN, Edward Jones, Eli Lilly, HP, McKesson, Monsanto, Wal-Mart and Xerox.

Rob is also a regular speaker on the subject of employer branding and brand management. Recent past speaking engagements include ‘The Conference Board’, International and Quality and Productivity Conferences, Human Resource New York, HR Connections, NESHCO, Association of Employment Professionals and the Human Capital Institute (U.S. and Canada).

People in Business Asia

People in Business is the global employer brand consulting division of TMP Worldwide Advertising & Communications, LLC, which is headquartered in New York.

Richard Mosley

Lezann Chong – Regional VP, Southeast Asia (Singapore)

As Regional Vice President for TMP in Asia-Pacific, Lezann plays a pivotal role in developing employment marketing and sourcing strategies for TMP’s multinational clients in the region. She has been in advertising for over a decade and is now on her 8th year in recruitment advertising with TMP. Over this time she has provided employer brand marketing support to Abbott (APAC), Akzo Nobel (China), Apple (Asia), Barclays Capital (Asia), Dell (Philippines), Google (China), hp (China, Malaysia, Taiwan), McDonalds (China, Singapore), Microsoft (China) and Verizon (Asia) .

TMP Worldwide and aia worldwide

People in Business is the employer brand consulting division of the world’s leading recruitment agency TMP Worldwide, which trades under the name AIA Worldwide in the UK. TMP and AIA lead the industry in developing new technologies, strategies, and creative solutions that are revolutionizing the way organizations attract and retain the best people. This means we can ensure that your global EVP is translated into a highly creative and effective communications strategy, balancing global consistency with local relevance and impact.