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Your most important brand relationship is unlikely to be your choice of breakfast cereal, your car or even your football team, but the brand you work for – your employer brand.

How people feel about their employer brand is increasingly critical to business success or failure. Leading companies realise its importance in attracting and engaging the people they need to deliver profitable growth. They are also beginning to recognise that creating a positive brand experience for employees requires the same degree of focus, care and coherence that has long characterised effective management of the customer brand experience.

This book provides the first comprehensive guide to developing and managing this critical business asset.

"This is not just an eloquent brand management and marketing text, but one of the wisest management books in the past five years"
Independent on Sunday

"If you need to strengthen your employer brand, this will help you"
Sir Martin Sorrell, CEO, WPP

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Communication is the key to organizational success and nowhere is this truism more apparent than in the influence of internal communication during a transformational process as dramatic as a merger or acquisition.During the complex and, often, painful process of bringing the two sets of employees together, a continuous flow of negotiation is essential for keeping in touch with how people feel; communicating information clearly across both bidder and target; and beginning the process of creating a new culture for the merged company. “Employee Communication During Mergers and Acquisitions” provides a blueprint for your internal communication during a merger or acquisition. The authors start with the genesis of your strategy and the statutory framework, before the partner company has been identified then move on to each of the stages of negotiation, merger announcement, pre-merger preparation, and in the critical first 100 days, following the merger. The book includes chapters exploring the process of developing the employer brand for the new entity as well as of measuring and building on the success of your strategy and is illustrated throughout by a range of case studies.

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