The Employer Brand® concept was first conceived by
People in Business in the early 1990’s to help organisations drive
greater employee commitment to ‘the brand they work for’ and
compete more effectively for talent.

In an environment in which employee cynicism and mistrust are
becoming significant obstacles to change, the coherence and
continuity provided by effective employer brand management has
resulted in increasing support for this approach among the HR
and business leadership community.

We hope that you find this site a valuable source of practical advice
and inspiration. If you have any questions regarding the contents of
the site, or would like to contribute your own material, please
contact: richard@pib.co.uk