The objective of this site is to provide a reference point for the growing practice of employer branding and employer brand management, featuring the latest research, points of view and case studies from some of the leading pioneers.

The Employer Brand® concept was first conceived by People in Business in the early 1990's to help organisations drive greater employee commitment to ‘the brand they work for' and compete more effectively for talent.

In an environment in which employee cynicism and mistrust are becoming significant obstacles to change, the coherence and continuity provided by effective employer brand management has resulted in increasing support for this approach among the HR and business leadership community.

We hope that you find this site a valuable source of practical advice and inspiration. If you have any questions regarding the contents of the site, or would like to contribute your own material, please contact: amy@pib.co.uk.