17 Nov 2015
08.30 - 12.30
#RecTech15 saw the launch of the RecTech Hype Cycle - a graph the thought leaders at AIA Worldwide have created to plot the technology that will be used in recruitment marketing over the coming months and years. Employerbrand.com contributor Nathan Perrott presented the Cycle at the event and selected several key tech items that he believes have the potential to change the way you recruit. We also heard from Steve Ehrlich on the need to adapt to the changing market conditions in order to attract and engage today's candidates.
Other speakers included interactive video evangelists Zentrick, programmatic marketing specialists Ve Interactive, and Launchpad's Kirstie Kelly, who demonstrated how technology could be used to eliminate bias in the recruitment process. Keynote speaker for the event was TED talker Jonathan MacDonald.