EVP, Employer Brand, and Recruitment Marketing

03 Aug 2016
09.00 - 16.30

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The strength of an employer brand has a direct correlation to a company’s success / failure in attracting and engaging talent. Social media has helped make it all very transparent with sites like Glassdoor becoming critical to candidate attraction. There has been a significant rise in recruitment content marketing, but how effective is it for building relationships with potential talent?
There are now many examples of companies using different approaches around enhancing their employer brand to improve their recruitment and retention.
 
This event will cover:

Learn which brands have created great employer brands and how they engage potential candidates.
What are the steps needed to be taken to develop a strong EVP and employer brand.
With Glassdoor being important to your success, how to you successfully encourage your employees to engage with it.
Where do you get started with recruitment content marketing?

Who should attend?

Please note delegate places are exclusively for in-house recruitment and HR professionals. If you are a solution partner please contact us here.

This event will be split into three parts:

Solution Partner Speed Meetings: In our unique speed meeting format, delegates will meet a selection of hand-picked solution partners who have a proven track record in aiding in-house recruitment teams source the right candidates, build their direct source model and can add value to their current sourcing strategy.

Thought Leadership Presentations: Industry thought leaders will kick off the round table discussions with insightful, inspiring and practical presentations on the subject of the day, giving delegates rarely seen information and case studies to take back to their teams.

Round Table Discussion: Exclusively for the employer delegates, we will host a round table discussion, offering a chance to share best practice, connect with industry peers and debate the subject of the day. This is peer to peer learning at its best.
Reconverse always aims to build an encouraging, fun and learning environment to test ideas and share experiences. Delegates will leave better informed and safe in the knowledge that other recruitment and resourcing professionals face similar challenges.


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