Written by Josie Aplin on 25 Oct 2016
Let's jump straight in with some exciting news from Remote Year.
The two year old start-up has just raised $12 million to allow participants the opportunity to travel the world, jumping from country to country, every month, for a year.
The initiative brings 75 employed people together, who each pay a $5,000 deposit and $2,000 per month. In return, Remote Year organise their accommodation, travel expenses, work location and community activities.
It sounds like a dream come true for those employees guilty of reminiscing about their gap year, hopping around the globe in baggy trousers, with nothing but a backpack and an eye for an adventure. But it's a dream over one hundred companies, (which includes more than 20 Fortune 500 firms), have already realised for their employees.
Half of millennials, compared with 60% of non-millennials, strongly agree that they plan to be working at their company one year from now. Consequently, this leaves a worrying large amount of employees who are considering leaving their current position.
Remote Year offers a powerful bargaining chip for companies looking to retain their best talent and build better employer and employee relationships. Would this initiative work in your place? Would your colleagues trade Bacon Roll Fridays for breakfast pancakes in New York?
Building an Employer Brand, Brick by Brick
Shouting about letting your employees work abroad for a year is exactly the kind of thing Ferrero's employer brand and global digital channels expert, Charu Malhotra, wants you to shout about as she reveals all in the ABC's of Building Your Employer Brand.
Here, she touches on how businesses need to do their research, listen to employees, always be authentic and be confident to share the good stuff that's already being done internally.
Salary Transparency #1
Glassdoor is never far from our thoughts, and October saw the employer review website release a new cool tool: Know Your Worth. The tool lifts the veil on your counterparts' earnings, in equal positions, at different companies.
All you need is your job title, employer, number of years service, current salary, work experience and location details. Once punched in, Know Your Worth pulls data from thousands of reports, presenting you with an accurate review of your earning power against your contemporaries.
Although Know Your Worth is still in beta, it's definitely worth checking out. If you're brave enough...
Salary Transparency #2
There must be something in the water because LinkedIn have launched a very similar tool, LinkedIn Salary, inviting users to 'unlock their salary potential'. It's free to both LinkedIn members who voluntarily give up their salaries and to Premium members, who don't need to reveal their earnings to have access to the tool.
LinkedIn's Director of Management for Careers, Daniel Shapero, says LinkedIn Salary takes other salary calculators a step further. “At the heart of it is the ability to understand why certain people make more than others and what you can do to set yourself up for greater earning potential,”
It's all down to the wealth of information submitted, allowing users to see why they might be earning what they are. LinkedIn Salary requires users to complete several informational fields that have an ultimate impact on salary. These include experience, size of company, industry, regional differences and bonuses. From the results, (over a million users have already submitted their data), users can see what they need to be doing to earn more in their profession.
Open Candidates Keep Intentions Under Wraps
How do you make the right people know you're ready to move on from your current position, without the beady eyes of your boss stumbling across an update you'd rather they didn't see?
Introducing: Open Candidates. Another clever new tool from LinkedIn that secretly lets recruiters know you're looking for new opportunities, without alerting the rest of your network. Access it from the Preferences tab on the LinkedIn Jobs home page, where you can simply turn the feature on. LinkedIn will hide it from recruiters and affiliated recruitment agencies associated with your workplace, so you needn't worry about any awkward conversations in your next one to one.
2017: Nine Trends
Have you downloaded the HR Technology Disruptions for 2017: Nine Trends Reinventing the HR Software Market from Bersin by Deloitte yet? Learn about the explosion of growth in people analytics and how engagement evaluation becomes real-time, amongst other predictions and forecasts.
Predicting the (Programmatic) Future
Reaching the right people at the right moment with the right message is what effective programmatic advertising is all about. But what does the future hold for programmatic? Is manual buying ever going to catch up with automation? Will programmatic TV ever prove its worth? Will 2017 be the year traditional advertising fights back? Find out the answers to these questions and more by reading The Future of Programmatic Advertising: 17 Predictions 2017.
Recruitment Marketing 101
Whilst we're in the mood for lists, this list from our VP of Inbound Marketing, James Ellis, is one of the most succinct resources for recruitment marketing you'll find. It breaks down each step of the recruitment marketing journey into bitesized nuggets, clearly explaining what you should and shouldn't do to reach your market, without being invasive or using sleazy tactics. This article scores big on brevity too, with every word holding value.
How Do You Really Measure Success?
So, if you've checked out the article above, You'll know one of the points is, 'Don't be a slave to the metrics'. But how do you know what's worth measuring and what's less valuable?
Well, there's certainly some numbers you should be paying more attention to than others. Fortunately, this article explains where you should be investing your time and what KPIs are worth measuring.
Video Interviewing Tips and Tricks
Video interviewing has been around for some time, but are you using it effectively? Ask yourself, what's your interview technique? Friendly and informal? Or assertive and straight talking? Maybe half and half? But which half first?
It's not easy to find the right approach, but Crafting the Best Video Interview does a pretty good job of explaining the types of questions and tone of voice you should be employing. There's lots of gems here, with one of the main messages being that consistency is key. All candidates should experience the same type of interview, for a fair interviewing experience.
Brand Voicing Sounds Good
How are things going with you and Alexa? You know, the latest edition to the Amazon family. Is she a candidate for your personal assistant of the year award yet? Amazon's Alexa is the new kid on the block when it comes to voice controlled digital assistants, but she's still, well, a little robotic for us to converse with naturally, wouldn't you agree?
Fortunately, conversational agents are evolving and eventually, will make your conversations with Alexa, and her digital contemporaries, much more of a natural experience. It opens the door for digital marketing strategists, as they can adopt a specific tone and define their own voice for their brand.
The idea of 4D brand voicing really is quite exciting and heralds an innovative new era for how we all interact with digital assistants in the future.
No longer simply a plot of sci-fi movies, the reality of robots taking over our jobs is being realised right under our noses.
Of the 5.6 million US and Canadian jobs that disappeared between 2000 and 2010, 85% were lost to, not other human beings, but machines.
But what does this mean for the future of certain industries, namely the manufacturing industry? Could the rise of the robot a positive movement? Could the utilisation of robots even mean that more jobs are created?
China's Tech Industry
A delve into employment in China's tech industry is a pretty insightful experience. Recent studies have revealed that rather than heading to the big cities, in search of the most desirable roles, top talent are actually leaving cities like Shanghai and Beijing in droves. They are citing the cost of living as a contributing factor, echoing exactly what is happening in Silicon Valley.
Coupled with the increasing turnover rate, it's worrying times if you're looking to recruit in this part of the world. Fortunately, this article does a good job of explaining the changes in China's tech industry and how to move with the times. The inclusion of useful tables, comparing Chinese online recruiting tools and the differences between hiring levels and compensation at different firms, is worth checking out as well.
Are you Tough Enough?
Outdoor clothing wear company, North, was on the hunt for a Director of Toughness. And what better way to test the tough than through an enduring physical challenge?
Candidates were sent on a trek halfway up a mountain (8,000 feet above sea level to be precise), only to be interrogated by an unforgiving HR guy, with questions such as, “What’s your biggest fear – other than commitment?” and *points in random direction* “What direction is this?”
The winning candidate gets to test Columbia Sportswear gear in tough climates for the next nine months.
It puts another spin on competency testing, that's for sure.
Facebook for Recruiting - worth liking?
What do you use Facebook for? Sure it's great for keeping in touch with your old uni mates and far-flung cousins, but how effective is it as a recruiting tool?
If the thought of recruiting candidates on Facebook sends a shiver down your spine, then you need to read Everything You Need To Know about how to (REALLY) Use Facebook for Recruiting. Read how you can engage active and passive candidates by utilising funnels and mindsets, to take full advantage of the world's largest social network.
Meerkat is Dead. Long Live House Party
You'll remember Meerkat as the surprise live streaming app of 2015, bursting onto the social scene from obscurity and allowing users to live stream to their friends and fans. They called it 'spontaneous togetherness'.
But, this togetherness was to quickly unravel as Twitter blocked Meerkat from its social graph and promptly pushed Periscope onto its users. Meanwhile, Facebook built its live streaming capabilities into its own app, making live streaming for their users seamless and intuitive.
Although Meerkat is still warm in his grave, he might be proud to know the creatives minds behind his birth have been quietly beavering away, creating another app - House Party. Instead of Meerkat's 'one to many', format, House Party lets users jump into live video conversations with up to seven of their friends who are online at the same time, creating an authentic social environment.
End of the Line for Vine
Meerkat isn't the only app we'll be waving a fond farewell to this year. Last Wednesday, Vine's founders announced the curtain call for the six second video masterpiece app, which has brought us tiny gems such as this over the past four years. But don't worry, your Vines won't be swallowed up into the dead app blackhole just yet. Twitter has promised they'll inform users when their Vines will be for the cut, and has assured us all that existing Vines will still be available for sometime yet.
The reason behind the shutdown is somewhat sketchy. There is no official answer from the folks at Twitter (so far), but Vine's popularity has slowly been declining and there have been comments made regarding the competition from Instagram, Snapchat and YouTube.
Well folks, that's it for the October Review. What did you think? Have you signed up for LinkedIn Salary yet? Are you worried about the robotisation of jobs? Were there any stories you think we should have covered? Let us know!
In the meantime, enjoy bonfire night and we will see you in a few weeks.