The recruitment technology landscape has become increasingly complex in recent years with many vendors providing a sometimes confusing array of solutions.

If you’re looking for that one-stop platform – that panacea – for all your recruitment and talent management needs, we’re afraid it doesn’t exist. And probably never will. The demand for a technology solution that provides end-to-end talent services is certainly there. But expecting a solution or partner to provide truly effective solutions from recruitment marketing to application management to assessment and selection to onboarding to CRM to learning and development to performance management is simply unrealistic. So, our first piece of advice is: be wary of any platform or provider who claims to be able to do it all for you.

When we talk about technology in recruitment, we’re not just talking about recruitment/talent management software. There are ways and means to adopt many seemingly consumer-centric tools and apply them to recruitment effectively. Whether it’s virtual reality, gesture control, or even mind control (yes, it really does exist), there’s more pressure than ever to use technology and automation in order to attract, recruit and retain the best talent.

In many ways, that’s the problem. The landscape is so saturated with technology that it’s difficult to tell what’s useful, what’s relevant, and what’s worth exploring. It’s for that reason that we created the RecTech Hype Cycle, inspired by many of Gartner's hype cycles. We want to help you cut through the noise. It’s designed to help you understand what’s hot, what’s not, what’s new, and what’s next. 

Our Recruitment Technology Hype Cycle, like many of Gartner's cycles, is split into five distinct stages:

STAGE 1: THE INNOVATION TRIGGER

The Innovation Trigger (sometimes called the Tech Trigger) is the first stage in the Hype Cycle. It’s when everyone gets excited about the latest new technology, invention or idea, without there being much evidence to support its widespread adoption.

STAGE 2: THE PEAK OF INFLATED EXPECTATIONS

The Peak is the point at which over-enthusiasm takes hold, largely fuelled by press and PR activity, especially on social media. While some of the technologies may prove successful, others may just slide away into insignificance.

STAGE 3: THE TROUGH OF DISILLUSIONMENT

The Trough of Disillusionment is where reality kicks in. It’s apparent that the new technology isn’t actually that viable; the initial hype hasn’t been fulfilled and the media and press totally abandon the topic and interest dies off.

STAGE 4: THE SLOPE OF ENLIGHTENMENT

The Slope of Enlightenment is the climb towards acceptance into the mainstream. Companies start to understand how the technology can actually be used, in this case within the context of talent attraction and recruitment. The benefits and risks are understood, as is the correct application of the technology to generate meaningful results.

STAGE 5: THE PLATEAU OF PRODUCTIVITY

The Plateau of Productivity is where every technology wants to be. It’s the big time, where it’s widely considered an integral part of a talent attraction strategy because the return on investment of using the technology has been realised. The final resting place on the Plateau depends upon whether the technology benefits only a certain segment of the market or whether it’s widely accepted and applied.

We update the cycle every autumn, so check-in every year to see what's new, what's next, what's hot and what's not.

DOWNLOAD THE LATEST VERSION OF THE RECTECH HYPE CYCLE

Last updated: 27th October 2017

RecTech Hype Cycle 2018

Director of Digital Strategy

Nathan helps organisations optimise their recruitment marketing strategies by leveraging technology, creativity and data. In his role at employer marketing agency AIA Worldwide, Nathan has played pivotal roles in developing content marketing and social media strategies for large multinational corporations, as well as being a driving force behind a number of careers website projects and hiring strategies powered by the agency’s proprietary automated recruitment marketing software, TalentBrew. Catch him on Twitter, where he tweets all things digital marketing, branding and tech.