After ranking #65 on Fortune’s “Best Companies to Work For” list in Spring 2015, VMware began formally defining their EVP which was heavily rooted in its employee-defined values, called EPIC2.  We worked with VMware to conduct the global employer brand research, develop the Employee Value Proposition and create the new talent engagement creative campaign called “DARE VMware.”

However, shortly before the scheduled campaign launch in October 2015, it was announced that VMware’s parent company EMC would be acquired by Dell Technologies, Inc.  Over a period of three months, VMware’s stock dropped significantly due to the uncertainty of the merger. Two key executives departed, and the company announced its largest workforce reduction in history. How could it maintain employee engagement through this turbulent time?  Read on to find out…

Senior Vice President

Steve is a fizzing, over-caffeinated whirlwind. And that's no bad thing. Just spend just five minutes in his company and you'll catch a dose of his infectious enthusiasm for all things digital. 

Steve works closely with agency teams around the world to explore, develop and implement strategic initiatives, leveraging social media, new technology and innovative employer brand delivery channels. Needless to say, he is a prolific tweeter, where his feed is split between news from the world of employer branding, recruitment, digital tech and Bruce Springsteen.