Facebook's ever-declining organic reach for brand pages has been well-publicised over recent years. More recently in July 2016, Facebook announced another change to the newsfeed algorithm that had a significant impact, ensuring content from friends and families was preferred and content from brands less-likely to be shown, unless it was sponsored of course. A nice little play to get brands to spend more money. 

Here are the two statements Facebook released:

News Feed FYI: Helping Make Sure You Don’t Miss Stories from Friends

Building a Better News Feed for You


So, is there anything you can do to get your organic posts seen nowadays?

There sure is. Here's our four top tips for getting your organic content seen. 


1. Don't post rubbish content

This is more of a disclaimer than anything. If you're posting content that isn't interesting, entertaining or of any use to your audience, the other tips below are useless. Your content is more likely to be shared if it's interesting. 


2. Tell your Facebook followers to do this

Create a post telling your fans to:

1. Go to your Facebook Page: https://www.facebook.com/[YourPageHere]

2. Tell them to hover over the Liked button 

3. Then select 'See First' from the 'In your newsfeed' menu

And you're done. We created a small screen recording to show what to do. 


And why restrict this to just your Facebook audience? Email your talent pool and publish the content on other social channels. 


3. Target your organic posts as if they were ads

Targeting your ads to specific audiences will help ensure you're not posting content to people who don't want to see it. This will help with organic lift




4. Sponsor your posts

Ok, paying to earn organic attention might not make much sense. But it does work. If you sponsor a post, you will not only gain a greater reach from the paid element, but you will see an increase in organic reach too. 


And that's it. If you've got any more questions about how to improve the reach of your Facebook page, or any other social channels, email nathan.perrott@aia.co.uk 

  

Director of Digital Strategy

Nathan helps organisations optimise their recruitment marketing strategies by leveraging technology, creativity and data. In his role at employer marketing agency AIA Worldwide, Nathan has played pivotal roles in developing content marketing and social media strategies for large multinational corporations, as well as being a driving force behind a number of careers website projects and hiring strategies powered by the agency’s proprietary automated recruitment marketing software, TalentBrew. Catch him on Twitter, where he tweets all things digital marketing, branding and tech.