At this time of year, many companies will look to push out content that talks about their credentials when it comes to equality, or at least start thinking about how to celebrate International Women’s Day.

One of our clients asked us to do just this last week which prompted an interesting discussion with our Content Strategist, Meagan Michaels.

The discussion centred around this;

“Is International Women’s Day a good thing or (if not bad) a clunky thing?”

Meagan made the very helpful analogy that, prompting the timing, was quite apt. Basically, IWD is a lot like Valentine’s Day.

And your view of it depends on the type of partner you are.

Are you:

a.     A loyal, loving partner. You often show affection, care and attention and therefore see Valentine’s Day as a pointless exercise.

b.     A loyal, loving partner. You often show affection, care and attention but see Valentine’s Day as a nice way to make one day that bit more special.

c.     A decent partner. But you don’t tell your significant other how lovely they are as much as you should. Valentine’s Day is a good reminder of making them feel special.

d.     A terrible partner who is always cheating. By spending lavishly at this juncture you are making a wilful show in order that your partner (and everyone else who knows what a rotter you are) forgets the 364 other terrible days of the year.

As you can no doubt see, clear conclusions can be drawn as to the actions at Valentine’s Day and what companies are doing for IWD. The point is, it’s all relative to the existing relationship you have with women in your company.

But more than that, the opinion we have on how others deal with IWD/Valentine’s Day is relative to where we stand in our own relationships.

But mostly, everyone hates D.

So what should we do about this?

The first thing is being honest about what sort of partner we are. And having a date every year to think about that is probably a good thing. It gives us a chance to assess where we are and where we want to be.

Senior Creative

Will is a writer. Having worked for AIA Worldwide for 11 years, he reckons he knows a thing or two about recruitment advertising, communications and employer branding. is where he chooses to spout off about it.