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Introduction

This site is brought to you by People in Business, the employer brand consulting division of TMP Worldwide, LLC which is headquartered in New York. The aim of this site is to connect you with the latest news, events, best practice case studies and thinking from the fast evolving discipline of employer brand management.

We will be actively developing both the format and the content of the site in response to your feedback. If you have any comments or requests please e-mail: enquiries@pib.co.uk.

Best practice showcase

Coca Cola Hellenic Aligning employer brand management with employee engagement. Lafarge Ensuring the right balance between global consistency and local relevance in developing your EVP. P&G How P&G refreshed its employer brand communications strategy to make a more personal connection with Gen Y. L'Oréal Using business gaming to deliver an immersive employer brand experience for potential candidates. QinetiQ How a consistent yet constantly evolving communications campaign maximizes your employer brand impact.

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Upcoming events

Event: Managing your EVP and Recruiting for the Right Fit

Event date: 24 May 2012

Address: Bucharest

Event: Strategic Employer Branding Conference 2012

Event date: 30 May 2012

Address: Warsaw, Poland

News

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Title : An experienced based, inside-out view of employer brand development recommended by the Economic Times of India

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Employees voted brand name and career growth opportunities as the top two reasons to work in an organization.

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Latest news

Other news

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Title : Employer Branding not very prevalent in India Inc: Survey

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Title : BNP PARIBAS : Fourth edition of “Ace Manager”, the serious game of BNP Paribas.

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Title : Social media and recruitment: time for a coherent HR strategy?

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Employer Brand thoughts from Simon Barrow